National Lloyds Unveils New Corporate Brand and Reports Another Strong Year

National Lloyds Unveils New Corporate Brand and Reports Another Strong Year

Waco Texas (February 15, 2017)

WACO, TX (February 15, 2017) – On the heels of three consecutive top-performing years, National Lloyds Corporation (“National Lloyds”) today announced a rebranding effort that will see the Texas-based insurance company more closely aligned with its parent company, Dallas-based Hilltop Holdings Inc. (NYSE: HTH) and its network of subsidiaries.


According to National Lloyds President and CEO Bob Otis, the launch of a new corporate brand is an important step in the company’s ongoing efforts to build competitive advantages and differentiation through improved operational processes, enhanced product offerings, and broader brand recognition.


“Hilltop Holdings has a fantastic brand recognized in the financial services markets throughout Texas and the U.S.,” said Otis. “Our rebranding brings consistency to the Hilltop Holdings organization while allowing National Lloyds to expand its opportunities and take its game to new heights. We have delivered three of the best years in our company’s history in the face of increasing competition and challenging market conditions.”


In 2016, National Lloyds contributed significantly to the broader Hilltop Holdings enterprise, despite a year that saw the third-highest number of storms in Texas’ history. National Lloyds writes a majority of its business in Texas and states throughout the south, yet the company’s focus on building competitive advantages enabled it to navigate these regional challenges and report a nearly 37% increase in pretax earnings for the year compared to 2015. Investments in systems, products and distribution coupled with enhancements to pricing and expanded hiring across the company led the way for key business improvements, which bolstered the company’s bottom line for the year. Additionally, AM Best, a nationally recognized statistical rating organization focused on the insurance industry, reaffirmed National Lloyds insurance carriers’ “A” Excellent financial rating with a “stable” outlook.


“All our employees have worked diligently to modernize every aspect of our business, and now believe we are stronger than ever with great support from our parent company,” said Otis. “As a part of Hilltop Holdings, we expect that we are ideally positioned to leverage resources that will enable National Lloyds to continue to grow and thrive.”


As part of its rebranding effort, National Lloyds unveiled a new corporate logo, which incorporates the iconic Hilltop Holdings red buffalo in its design and mirrors the look and feel of its parent and sister companies.


“The buffalo is an important part of our corporate identity and our history,” said Alan B. White, co-CEO of Hilltop Holdings. “It represents the ongoing strength and stability of our organization, the pride we feel in the jobs that we do, and our continued momentum as we move forward together to work in the best interests of our customers,” said White.


About National Lloyds

Headquartered in Waco, Texas, National Lloyds is an insurance holding company that sells policies underwritten through two wholly-owned insurance subsidiaries: National Lloyds Insurance Company and American Summit Insurance Company. National Lloyds is recognized as an insurance leader in Texas and throughout the south and both insurance carrier subsidiaries have an AM Best “A” rating. The insurance company subsidiaries are niche property and casualty underwriters, offering primarily fire and limited homeowners insurance for low-value dwellings and manufactured homes.

National Lloyds’ insurance subsidiaries, collectively, are licensed to sell insurance in over 30 states and have an extensive distribution network of over 4,200 independent insurance agencies and more than 160 employees. National Lloyds is a subsidiary of Hilltop Holdings Inc. (NYSE:HTH), a Texas-based financial holding company with $12.7 billion in assets at December 31, 2016. Find more information at



This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements anticipated in such statements. Forward-looking statements speak only as of the date they are made and, except as required by law, we do not assume any duty to update forward-looking statements. Such forward-looking statements include, but are not limited to, statements concerning such things as our other plans, objectives, strategies, expectations and intentions and other statements that are not statements of historical fact, and may be identified by words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “forecasts,” “goal,” “intends,” “may,” “might,” “plan,” “probable,” “projects,” “seeks,” “should,” “target,” “view” or “would” or the negative of these words and phrases or similar words or phrases. For a discussion of certain factors that could cause our actual results to differ materially from those described in the forward-looking statements, please see the risk factors discussed in Hilltop Holdings Inc.’s most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q and other reports that are filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement.